Book | Chapter
(2007) Human-computer interaction. Interaction design and usability, Dordrecht, Springer.
Alignment of product portfolio definition and user centered design activities
Ron Hofer , Dirk Zimmermann , Melanie Jekal
pp. 98-107
To reach a product"s business objectives, the requirements of all relevant stakeholders have to be analyzed and considered in the product definition. This paper focuses on the processes applied to analyze and consider the needs and expectations of two of these stakeholder groups, namely the customers and the users of a product. The processes to produce customer centered product definitions and user centered product definitions are compared, rendering visual opportunities to increase their efficiency and effectiveness by means of collaboration.
Publication details
DOI: 10.1007/978-3-540-73105-4_11
Full citation:
Hofer, R. , Zimmermann, D. , Jekal, M. (2007)., Alignment of product portfolio definition and user centered design activities, in J. Jacko (ed.), Human-computer interaction. Interaction design and usability, Dordrecht, Springer, pp. 98-107.
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