Book | Chapter
(1966) The design method, Dordrecht, Springer.
Every man-made object was originally an invention in the mind of one or more people, followed by a design for its manufacture and, in due course, by the development of a market for the product. Inventions can occur without design and marketing; inventions and designs can take place without being marketed; but no marketing can be done unless invention and design have previously been carried out.
Publication details
DOI: 10.1007/978-1-4899-6331-4_6
Full citation:
Stobart, A. F. (1966)., Invention, design and market research, in S. A. Gregory (ed.), The design method, Dordrecht, Springer, pp. 45-48.
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